Vendor Relationships and Partnerships Questions

Covers end to end management of relationships with marketing technology vendors and partners. Candidates should be able to describe vendor selection criteria, negotiation of commercial terms and service level agreements, onboarding and implementation oversight, adoption and change management techniques, vendor performance measurement and scorecards, and escalation and governance processes. Interviewers may probe trade offs such as cost versus capability, decisions about vendor consolidation versus best of breed, and how the candidate coordinated vendor road maps and feature requests with internal stakeholders.