Operational Health Metrics and Visibility Questions

Defining, instrumenting, and monitoring metrics that measure the operational health of marketing processes and systems. Candidates should be able to identify relevant key performance indicators such as process throughput, latency of lead handoffs, error and failure rates, data freshness and completeness, and conversion funnel drop off. They should demonstrate how to build visibility through interactive dashboards, threshold alerts, automated health checks, and monitoring pipelines that provide early warning signs of issues. Topics include designing threshold alerts and service level objectives and service level agreements, setting up anomaly detection and sanity checks, implementing telemetry and logging across campaigns and integrations, creating runbooks and escalation paths for incidents, and iterating on metrics to drive continuous improvement in workflow efficiency and reliability. Interviewers may probe how candidates select metrics, instrument systems, validate and tune alerts to avoid noise, and tie operational insights back to business impact.