Martech Sales and Revenue Technology Management Questions

Encompasses marketing, sales, and revenue technology ecosystems and their governance. Topics include CRM architecture and administration, marketing automation and engagement platforms, sales engagement and enablement tools, CPQ and billing systems, revenue analytics and business intelligence, data model and schema design, cross system integrations and identity resolution, build versus buy decisions, vendor evaluation and selection for sales and marketing tools, total cost of ownership and ROI analysis, system governance and documentation, and change management for revenue technology transitions.