Marketing Technology Fundamentals Questions

Covers the core responsibilities, scope, and day to day activities of a marketing technologist. Candidates should be able to describe marketing technology stacks, common categories of tools, typical integrations and data flows, system administration tasks, and data governance and quality basics. This topic also includes enabling marketing teams through tooling and automation, providing technical support, monitoring and troubleshooting systems, and acting as a bridge between marketing strategy and technical execution. Interviewers may probe understanding of role boundaries, stakeholder collaboration patterns, vendor management, and how to prioritize tech work to support marketing goals.