Marketing Operations Documentation and Standardization Questions

Practices for documenting marketing operations processes and creating standard operating procedures that support scale and reliability. Topics include developing process maps runbooks and playbooks creating templates and naming conventions version control and change management for procedures building knowledge bases and onboarding materials assigning ownership and governance for processes conducting audits to maintain quality and metrics to measure documentation adoption and effectiveness. Interviewers will probe examples where documentation reduced errors sped up handoffs or enabled scaling of operations.