Marketing Operations Challenges Questions

Covers the candidate's ability to diagnose and prioritize current marketing operations pain points, system limitations, and process inefficiencies. Interviewers expect a structured approach for uncovering root causes using techniques such as process mapping, stakeholder interviews, data audits, and system health checks. Candidates should be able to quantify operational impact, propose quick wins and longer term remediation plans, outline trade offs and risks, and recommend governance and ownership models to maintain improvements.