Marketing Automation and Lead Management Questions

Covers knowledge and hands on experience with marketing automation platforms and lead management systems used to plan, execute, and measure demand generation and customer acquisition programs. Topics include platform selection and implementation, campaign orchestration, segmentation and personalization, lead capture and enrichment, lead scoring and qualification, nurture workflows, attribution and performance reporting, integration with customer relationship management systems and sales processes, data hygiene and deduplication, and best practices for marketing and sales alignment. Candidates may be asked to discuss specific platforms, integration patterns, architecture for tracking and attribution, and how automation drove measurable business outcomes.