Marketing and Sales Alignment and Vendor Management Questions

Covers practices for aligning marketing and sales around lead quality, routing, and shared outcomes, together with governance for external vendors and agencies. Candidates should describe establishing shared definitions and service level agreements, lead scoring and routing logic, joint reporting and cadences, and mechanisms for resolving disputes and iterating on definitions. For vendor management discuss selection criteria, contract negotiation, defining vendor key performance indicators, performance review cadence, escalation paths, and managing vendor integration and handoff processes.