Email Marketing and Deliverability Questions

Encompasses the operational and technical practices required to plan execute and measure email programs while maintaining high inbox placement and compliance. Candidates should understand campaign setup segmentation personalization testing strategies list hygiene unsubscribe and suppression handling and campaign analytics. Technical knowledge includes sender authentication protocols such as DomainKeys Identified Mail Sender Policy Framework and Domain Based Message Authentication Reporting and Conformance bounce handling feedback loop management reputation monitoring and inbox placement testing. The topic also covers diagnosing deliverability issues making content and cadence recommendations integrating with customer relationship systems and respecting consent and privacy requirements.