CRM and Lead Flow Architecture Questions

Design and evaluate customer relationship management and lead flow systems, focusing on data models, business processes, integrations, and data quality. Topics include customer and lead data structures such as leads, contacts, accounts, opportunities, and activities; lead capture and ingestion channels; lead qualification, scoring, routing, nurturing, and handoff to sales; master data management and deduplication strategies; data validation, hygiene, and remediation processes; integration points between marketing automation, sales tools, and third party systems; scalability, multi tenancy and geography considerations; instrumentation, error handling, failure modes, and recovery; and operational policies for monitoring, auditability, and governance. Candidates should be able to propose architectures, describe trade offs, and outline ways to maintain high data quality and reliable lead flows.