Conversion Measurement and Attribution Questions

Covers measurement frameworks, attribution modeling, and performance analysis for conversion programs. Topics include understanding and selecting attribution models such as first touch, last touch, and multi touch, measurement of key conversion metrics including click through rate, conversion rate, cost per acquisition, return on ad spend, and customer lifetime value, aligning metrics to business goals, multi channel contribution analysis, and implications of attribution choice on optimization decisions. Also includes designing experiments and analytics to measure incremental impact, handling tracking and instrumentation challenges, and communicating performance tradeoffs to stakeholders.