Conversion Funnel Optimization Questions

Probe the candidate's approach to analyzing and improving conversion funnels across acquisition and retention stages. Key areas include mapping funnel stages, diagnosing high impact drop off points, setting measurement frameworks and leading and lagging metrics, forming hypotheses, prioritizing tests, designing split testing and controlled experiments, performing segmentation and cohort analysis, addressing attribution and instrumentation needs, and estimating expected impact. Interviewers look for analytical rigor, experimental design, trade off awareness, and ability to operationalize winning changes.