Measurement Strategy and Frameworks Questions

Covers how to create and apply structured measurement approaches that connect activities to business outcomes. Candidates should be able to define leading and lagging indicators, build measurement frameworks and dashboards, baseline current performance, set targets, choose appropriate KPIs, and design attribution and reporting approaches. Includes thinking about vanity versus meaningful metrics, frequency of measurement, sampling and data quality considerations, and how to use measurement to drive learning and course correction across programs or initiatives.