As Head of Marketing Technical – Swine Business Unit, you play a central role in defining, steering and executing the BU’s marketing and technical strategy. Reporting to the BU Director, you lead and manage a team of three Product/Range Managers, whom you guide around a clear, structured and ambitious vision. You are responsible for portfolio performance, marketing excellence and the operational execution of plans in the field. Your objective: accelerate growth, strengthen product value and deploy innovative, structured and results‑driven marketing, aligned with market expectations and strategic priorities. Main Responsibilities Marketing Technical Strategy Development - Build the portfolio strategy in line with BU and Corporate objectives. - Prioritise investments across products, segments and channels. - Define clear success indicators (KPIs) for each initiative. - Identify and prioritise growth opportunities. - Anticipate market changes and recommend the necessary adjustments. Team Leadership Management - Lead, develop and empower three Range Managers. - Provide a clear vision, structure responsibilities and set priorities. - Implement processes, team routines and performance‑driven management. - Ensure each product range has a complete, results‑oriented marketing technical plan. Performance Management Execution - Monitor key business KPIs: revenue, margin, market share, profitability and field adoption. - Analyse gaps and implement rapid corrective actions. - Guarantee strong field execution of marketing and technical plans in collaboration with sales teams. - Organise regular performance reviews. Marketing Excellence Innovation - Strengthen marketing and business orientation over technical orientation. - Develop creative and differentiating approaches. - Propose innovative, “out of the box” solutions. - Ensure the quality, relevance and consistency of all materials, content and training. Field Credibility Expertise - Ensure the accuracy and consistency of marketing and technical messaging. - Contribute to salesforce development through internal training. - Develop external training programs for customers. - Participate in professional events: trade fairs, congresses, symposiums. - Maintain active market and innovation monitoring. Cross‑Functional Coordination - Work closely with: Sales teams, KAM, Finance, SFE, Supply/SRC, Regulatory and Quality teams. - Ensure smooth alignment between strategy, product availability and field execution. Corporate Relations Influence - Maintain active collaboration with Corporate and Zone teams. - Share market insights to influence strategic projects and future developments.