Strategy is seeking a Senior Marketing Operations Manager who that will support the systems, processes, and emails used in our global digital marketing and demand generation programs. You will be responsible for implementing, tracking, analyzing, and optimizing Strategy’s  email marketing campaigns using Marketo and managing the integration, customization, and new process buildout of our existing MARTECH stack including Marketo, Marketo Measure, Salesforce, Zoom, Content Stack, 6Sense, Litmus, and other proprietary marketing platforms. 

You will be required to meet regularly with our business partners in our Information Systems and CRM teams to understand goals and requirements, define solutions and to deliver scalable solutions along with documentation and training for end-users. 

We need someone who is comfortable leading projects and collaborating with a variety of stakeholders to create and execute end to end email marketing and operations projects. If you’re sharp, motivated, and ready to dig in, we have a place where you can grow while learning from a strong team. 

 
Responsibilities: 

• Manage the integration, customization, and new process buildout of our existing Marketing Platforms including Marketo Engage, Marketo Measure, Salesforce, Zoom, Adobe Experience Manager, 6Sense, Litmus, and other proprietary marketing platforms 
• Responsible for managing Strategy’s email marketing program 
• Manage Marketo Lead Scoring Model 
• Collaborate with marketing and sales teams across Strategy provide project roadmaps, strategies, and execution plans for systems development 
• Execute projects including documenting process flows and requirements, running project sprints, conducting user acceptance testing, and coordinating production release 
• Provide administration, integration, maintenance, and day to day technical support for Marketo Marketing Platform 
• Provide reporting and analysis that can be replicated by marketing specialists to provide insight and analysis to campaign teams 
• Perform regular cleansing and hygiene activities on the database to eliminate duplicate and erroneous records 
• Ability to build, design, manage Marketo landing pages 
• Ability to set up, analyze and adjust email plans using A/B testing 
• Continually learning, researching, recommending, and implementing email and marketing automation best practices 
• Manage the Marketo database (segmentation, list acquisitions, bulkloads)