Unit Economics and Customer Acquisition Cost Questions

Analysis of unit economics including customer acquisition cost, lifetime value, contribution margin, and payback period. Candidates should be able to calculate channel level acquisition cost, segment lifetime value by cohort, compare lifetime value to acquisition cost to evaluate profitability, compute payback periods, and describe optimizations to improve unit economics such as funnel improvements, targeting refinement, pricing and retention strategies. Discussion should include how unit economics influence channel prioritization and sustainable growth decisions.