Reengagement and Win Back Strategies Questions

Designing programs and campaigns to reengage inactive users and recover lapsed customers. Candidates should be able to identify inactive segments using lifecycle and behavioral signals, choose appropriate channels and tactics such as email, push notifications, SMS, in app messaging, and incentives, and craft personalized messaging and offers to reestablish product value. The topic covers segmentation strategies, timing and cadence, win back offers and retention hooks, A B testing and experimentation, measurement and success metrics including reactivation rate, conversion, retention, revenue per user, and impact on lifetime value and churn. It also includes considerations for deliverability and opt in compliance, suppression and frequency management, common obstacles like deliverability issues or user fatigue, cross functional coordination with product and analytics, and methods for automated reengagement flows and lifecycle orchestration.