Paid Digital Advertising and Performance Marketing Questions

Covers expertise in paid media channels and performance oriented campaign management across paid search social advertising programmatic display and other paid channels. Candidates should discuss bid and budget strategies creative and audience testing approaches measurement frameworks for attribution return on ad spend and customer acquisition cost and techniques for scaling or exiting channels. Answers should also cover working with creative and data teams running tests to improve efficiency dealing with privacy and measurement constraints and aligning paid activity to broader acquisition and retention objectives.