Opportunity Identification and Growth Strategy Questions
Methods for finding and prioritizing growth opportunities across accounts, products, and markets and for turning those opportunities into executable plans. Includes identifying upsell and cross sell use cases, new customer segments, adjacent markets, product extensions, geographic expansion, and partnership opportunities. Covers prioritization frameworks based on revenue potential, strategic alignment, ease of execution, and customer readiness, as well as planning execution steps such as building value propositions, internal alignment, and go to market tactics.
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