Occasion Based and Cultural Moment Marketing Questions

Covers how to identify, plan for, and execute campaigns tied to seasonal, cultural, or event driven moments. Candidates should demonstrate an ability to map customer behavior to calendar and cultural signals, plan campaign briefs and creative tailored to moments, work with localization and partnerships teams, coordinate timing and logistics across channels, and measure incremental impact. Also include risk and sensitivity checks for culturally sensitive content and approaches to rapid creative iteration.