Go To Market and Revenue Team Alignment Questions

Covers aligning product, product marketing, marketing, sales, and customer success around revenue and go to market objectives. Candidates should demonstrate how they partner with sales and marketing on positioning, launches, lead management, and sales enablement collateral and training. Topics include balancing customer driven requests with product strategy, defining service level agreements and handoffs between marketing and sales, lead qualification and scoring, measuring impact on deal velocity, and designing cross functional revenue processes to reduce friction and improve conversions and retention.