Customer Lifecycle and Growth Strategy Questions

Covers frameworks and practices for driving growth across the entire customer journey, including awareness, acquisition, activation or onboarding, engagement, retention, expansion or revenue, and advocacy or referral. Candidates should be able to describe how to map the funnel, measure and prioritize stages using metrics such as customer acquisition cost, lifetime value, conversion rates, and retention cohorts, and how to choose and optimize channels for different stages. Discussion should include trade offs between acquisition and retention, when to invest in new channels versus optimizing existing channels, designing experiments and growth loops, constructing onboarding flows and engagement campaigns, segmenting users for targeted initiatives, and aligning cross functional teams to execute strategy. Senior level responses should include strategic prioritization, resourcing decisions, influence on company direction, and concrete examples of diagnosing funnel bottlenecks and driving measurable improvements.