Campaign Ownership and Execution Excellence Questions

Covers owning marketing campaigns from end to end including strategy, planning, execution, optimization, and reporting. Topics include brief creation, channel selection, audience targeting, creative collaboration and review processes, timeline and budget management, vendor and partner coordination, implementation and tagging, monitoring and optimization cycles, attribution considerations, and postmortem analysis. Candidates should be able to give examples of complex multi channel campaigns they managed, explain trade offs made during execution, and show how they measured and improved performance.