Tracking Setup and Attribution Implementation Questions

Covers practical implementation of tracking and measurement systems required for attribution and campaign analysis. Candidates should understand event and funnel tracking design, campaign tagging conventions and UTM parameters, pixels and server side tracking, integration of analytics with CRM and revenue systems, data layer and tag management basics, and API based event ingestion. Topics include testing and validation of tracking, mapping tracked events to attribution models and business metrics, handling cross device and offline conversions, data quality controls, and collaborating with engineering or analytics teams on implementation trade offs and privacy constraints.