Social Media and Community Management Questions

Focuses on planning, executing, and measuring social media presence and community interactions across platforms. Includes platform specific content strategy, editorial calendars, organic versus paid approaches, paid social advertising fundamentals, influencer and partnership tactics, community moderation and activation, social listening, crisis response, and metrics for social ROI such as engagement rate, reach, conversions, and cost per acquisition. Candidates should demonstrate understanding of channel best practices, content formats, audience segmentation on social, community moderation policies, and tools for scheduling, analytics, and listening.