Product and Market Strategy Questions

Strategic understanding of market context, customer needs, and how those inputs shape product decisions and go to market choices. Candidates should be able to analyze the competitive landscape, segment target customers, create buyer personas, and articulate clear value propositions and product market fit hypotheses. The topic includes market entry and expansion considerations, competitive positioning, and the translation of customer problems into prioritized product and growth initiatives. Interviewers will assess methods for customer research such as interviews, surveys, usage and cohort analysis, user testing, and market sizing including total addressable market and serviceable obtainable market estimates, as well as techniques for competitive analysis and feature benchmarking. Candidates should be able to map customer journeys, identify key friction points and monetization levers, and connect product changes to acquisition, activation, retention, revenue and referral outcomes. Assessment also covers prioritization frameworks and trade off reasoning, aligning product roadmaps with go to market investments, and advising cross functional partners such as sales, sales engineering, marketing and product management to drive adoption and retention.