Competitive and Market Context Questions
Evaluate and articulate the competitive and market landscape that shapes growth opportunities for a product or feature. Candidates should demonstrate awareness of direct and adjacent competitors, platform and ecosystem dynamics, and macro trends such as short form video, artificial intelligence adoption, and the creator economy. Explain how competitor moves and market shifts change user behavior, distribution channels, and monetization levers, and translate those insights into prioritization decisions, defensible differentiation, and measurable hypotheses. Be able to quantify opportunity size, outline likely attack and defense scenarios, and incorporate competitive signals into metric selection, road map trade offs, and risk assessment.
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