Channel Specific Analytics and Optimization Questions

Develop channel level measurement and optimization plans that capture the primary levers and key performance indicators for each marketing or acquisition channel. For search marketing examine quality score factors, bid and budget strategy, and return on ad spend. For paid social examine engagement rates, click through rates, targeting and creative tests, and cost per acquisition. For organic search examine keyword rankings, organic traffic trends, and conversion from search. For email examine open rates, click rates, deliverability, and revenue per message. For organic social examine reach, impressions, and audience engagement. For partnerships and affiliate channels examine partner margin, incentives, and conversion contribution. Candidates should describe channel specific experiments, attribution considerations, budget allocation frameworks, signal instrumentation, and how to integrate channel analytics into overall funnel and lifecycle optimization.