Campaign Strategy and Planning Questions

End to end development and execution of marketing or growth campaigns, covering both high level strategy and detailed operational planning. Core areas include defining clear campaign objectives and target outcomes, conducting market and audience research, developing segmentation and persona based targeting, and creating positioning and messaging strategies. Candidates should demonstrate channel selection and sequencing rationale, creative strategy and brief development, content planning, budget allocation and resource planning, and detailed timelines with task ownership. Execution and coordination expectations include aligning cross functional stakeholders such as creative, product, analytics, legal, and operations, managing dependencies and risks, and handling resource constraints. Measurement and optimization skills include designing measurement frameworks with defined key performance indicators and attribution modeling, implementing tracking and reporting, designing experiments such as split testing and multivariate testing, evaluating results for statistical significance, and iterating on optimizations and learnings to inform future campaigns. Interviewers commonly expect concrete examples of campaign lifecycles from conception through launch and post launch analysis, trade offs made during planning, and how learnings influenced subsequent strategy.