Apple Ecosystem and App Store Dynamics Questions
Practical knowledge of how the Apple platform and application store mechanics affect discovery, measurement, monetization, and product choices. Topics include application store search and ranking factors, application store optimization best practices, the impact of App Tracking Transparency on targeting and measurement, privacy preserving attribution and analytics approaches, subscription and in application purchase design, operating system feature integration that drives engagement, developer reporting and tooling, and platform policy and review considerations. Candidates should be able to recommend tactics that increase visibility and engagement on Apple platforms while remaining compliant with platform rules and brand expectations.
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