Product Management Topics
Product leadership, vision articulation, roadmap development, and feature prioritization. Focuses on product strategy and business alignment.
Customer and User Focus & Ownership
Ability to think about end-user impact, taking ownership of problems, understanding business context, and going beyond requirements to deliver value. Examples of when you cared about user experience or business outcomes.
User Impact and Product Thinking
Demonstrate product sense by focusing on user outcomes and measurable impact. Explain how you prioritize work based on user benefit and business objectives, how you define success metrics and run experiments, and how you balance engineering effort with user value. Give examples of advocating for users, working with design and research, and making pragmatic tradeoffs that deliver measurable improvements for customers.
Customer and User Centricity
This topic assesses the mindset, practices, and decision making that prioritize end users and customers when designing, building, and operating products and services. It includes developing empathy through user research, discovery interviews, empathetic listening, usability testing, journey mapping, and personas; engaging customers and stakeholders to surface pain points and constraints such as budget and timelines; translating insights into clear product requirements, hypotheses, prototypes, and experiments; using customer feedback loops and metrics to validate solutions and measure impact; and applying user centered design methods to inform prioritization and trade offs. It also covers advocating for customer outcomes across teams, challenging internal assumptions, balancing short term satisfaction with long term product integrity and strategy, practicing quality oriented thinking such as testing and defect prevention to protect the user experience, and handling disagreements when customers request suboptimal solutions. Interviewers will expect concrete examples showing discovery conversations, evidence driven prioritization, specification of trade offs, measurable outcomes, and examples where technical or product decisions delivered customer value.
Product Vision and Technical Strategy
Covers the intersection of product roadmap and technical priorities. Topics include understanding product goals and translating them into technical requirements, prioritizing performance, accessibility, and user experience trade offs, aligning the technical roadmap with business strategy, and how to balance product feature delivery with technical investments such as refactors or platform work. Also includes how engineering teams contribute to product direction and how to ask about product vision when evaluating a role.