Retention and Expansion Strategies Questions

Covers strategic approaches to retaining customers and growing revenue within existing accounts. Topics include reducing churn, customer segmentation, lifecycle engagement, email and in product engagement campaigns, win back programs for inactive users, loyalty and rewards programs, and monetization loops. Also includes identifying and prioritizing expansion opportunities such as upsells, cross sells, feature adoption, seat or departmental expansion, and pricing or packaging changes. Expect discussion of metrics and signals used to detect expansion opportunity, playbooks for outreach and onboarding, collaboration models with sales and customer success teams, alignment with product roadmap, measurement frameworks for expansion revenue, and processes to test and scale effective motions.