Web Analytics and Digital Measurement Questions

Domain specific analytics skills focused on web and product measurement. Includes knowledge of web analytics platforms, event and page view instrumentation, funnel and cohort analysis, attribution models including multi touch attribution, customer journey tracking, conversion rate optimization signals, sessionization and cookie limitations, and interpreting traffic and engagement metrics. Candidates should be able to diagnose tracking gaps, reason about attribution and attribution bias, evaluate experiments in a web context, and generate insights and actions to improve funnels and user experience.