Project and Campaign Management Questions
Evaluate the candidate's ability to plan, organize, and execute marketing initiatives end to end. Topics include defining campaign objectives and success metrics, creating project plans with milestones and dependencies, writing clear creative and execution briefs, coordinating cross functional stakeholders such as design, content, engineering, and product, managing timelines and resources under constraints, identifying and mitigating risks, and running post campaign retrospectives. Interviewers assess prioritization, communication, stakeholder management, and the ability to keep multiple concurrent projects on track while preserving quality.
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