Privacy First Marketing and Platform Adaptation Questions

Designing marketing and measurement strategies that respect privacy constraints and adapt to platform changes. Candidates should discuss first party data strategies, the impact of cookie deprecation and mobile operating system privacy changes on targeting and measurement, alternatives for attribution and identity such as server side tracking and clean room approaches, consent and compliance considerations including the General Data Protection Regulation and the California Consumer Privacy Act, and governance practices for responsible data use. Interviewers evaluate the candidate's ability to balance measurement fidelity with privacy and regulatory requirements.