Privacy and First Party Data Strategy Questions

Covers strategic approaches to marketing measurement and targeting in a privacy centric world. Candidates should be able to explain how they have adapted to changes in tracking and identity, including the deprecation of third party cookies and platform level privacy controls, and how they designed first party data strategies such as customer data platform architecture, consent management, server side tagging, and identity resolution. Discussion should include privacy governance and legal collaboration, techniques for privacy preserving measurement and modeling, approaches to maintain personalization while respecting consent, and criteria for evaluating vendors and partners for privacy compliant analytics and marketing operations.