Netflix and Streaming Industry Knowledge Questions

Demonstrate familiarity with Netflix as a business and the broader streaming industry. Cover the subscription based streaming business model, the trade offs between licensing and original production, and the role of advertising supported tiers if applicable. Discuss how content strategy, release windows, localization, and regional programming influence acquisition and retention. Explain marketing levers that drive awareness and subscriber growth such as launch campaigns for new titles, performance marketing, partnerships, and organic social amplification. Describe measurement considerations and common metrics for streaming businesses such as new subscriber conversion, retention or churn, average viewing time, engagement by title, and how marketing and product teams use experimentation and recommendation science to optimize results. Be prepared to ask or answer thoughtful questions about current marketing priorities and how marketing supports company level objectives.