Conversion Optimization Strategy and Problem Solving Questions

Assesses structured problem solving and strategic planning for conversion challenges. Candidates should be able to define the specific conversion problem, gather and interpret diagnostic data, generate and prioritize hypotheses across technical, design, and targeting dimensions, select quick wins versus long term experiments, craft a test roadmap with measurement plans and significance criteria, and recommend implementation and cross functional actions. Emphasis is on logical troubleshooting, tradeoff analysis, stakeholder alignment, and communicating results and next steps clearly. Scenarios include diagnosing sudden conversion declines, high bounce rates, or underperforming campaigns and producing an actionable optimization plan.