Budget Management and Financial Acumen Questions

Planning, allocating, and optimizing marketing budgets with rigorous financial discipline. Candidates should discuss budget setting and forecasting, allocating spend across channels based on unit economics, measuring return on investment by initiative, negotiating with vendors and agencies, and making prioritization decisions when resources are limited. Interviewers evaluate numerical reasoning, ability to justify investments with metrics such as customer acquisition cost and lifetime value, and approaches to reforecasting under performance variance.