AI and Marketing Automation Questions

Practical understanding of how artificial intelligence and automation are applied in marketing systems and workflows. Topics include programmatic bidding and bid management, predictive audience segmentation and lookalike modeling, automated creative and content personalization, marketing automation workflows for lead nurturing and lifecycle programs, orchestration between customer relationship management systems and analytics platforms, and assessing data quality and bias. Candidates should be able to evaluate when artificial intelligence adds value, identify limitations and privacy implications, and propose measurement approaches for automated optimizations.