Product Management Topics
Product leadership, vision articulation, roadmap development, and feature prioritization. Focuses on product strategy and business alignment.
Metrics and Success Measurement
Defining meaningful program and product metrics, translating business objectives into measurable outcomes, selecting and tracking key performance indicators such as adoption, quality, and stakeholder satisfaction, and establishing measurement plans and reporting cadence. Assess the candidate's ability to choose actionable metrics, set targets, instrument and interpret data, and use metrics to drive decisions and transparency.
Product Market Fit and Customer Insights
Demonstrate understanding of the company's target customers—their pain points, behaviors, and how they make buying decisions. Show insight into product-market fit and how marketing supports it. Reference customer research, personas, or segmentation.
Prioritization and Stakeholder Alignment
Covers frameworks and practices for prioritizing work, aligning stakeholders, and allocating limited resources across features projects and operational needs. Topics include impact versus effort and weighted scoring models, RICE and similar frameworks, sequencing dependent work, handling competing or conflicting priorities, negotiating trade offs with business and engineering partners, creating governance and escalation paths, communicating deprioritization decisions, and measuring outcomes to validate prioritization. Senior assessments include strategic resource allocation across teams and portfolios and techniques for building cross functional consensus.
Customer and User Centricity
This topic assesses the mindset, practices, and decision making that prioritize end users and customers when designing, building, and operating products and services. It includes developing empathy through user research, discovery interviews, empathetic listening, usability testing, journey mapping, and personas; engaging customers and stakeholders to surface pain points and constraints such as budget and timelines; translating insights into clear product requirements, hypotheses, prototypes, and experiments; using customer feedback loops and metrics to validate solutions and measure impact; and applying user centered design methods to inform prioritization and trade offs. It also covers advocating for customer outcomes across teams, challenging internal assumptions, balancing short term satisfaction with long term product integrity and strategy, practicing quality oriented thinking such as testing and defect prevention to protect the user experience, and handling disagreements when customers request suboptimal solutions. Interviewers will expect concrete examples showing discovery conversations, evidence driven prioritization, specification of trade offs, measurable outcomes, and examples where technical or product decisions delivered customer value.
Customer Obsession
Prioritizing customer needs and working backward from customer experiences to shape decisions and roadmaps. Includes gathering and using customer feedback, balancing internal convenience against customer value, and making trade offs that demonstrably improve the user experience or customer outcomes.