Usability Testing and User Research Questions

Focuses on planning, designing, conducting, and analyzing usability studies and broader user research to surface user needs, pain points, and behavior. Candidates should know how to define research goals and questions, design tasks, recruit representative participants, choose between formative and summative approaches and moderated and unmoderated sessions, and select appropriate test formats such as in home, lab, or remote testing. Includes facilitation techniques, observation and note taking, qualitative and quantitative analysis, synthesis of findings into actionable design recommendations, and how to cite user quotes or data to support product decisions.

MediumTechnical

52 practiced

You will run an unmoderated remote usability study using a platform like Maze or UserTesting. List the key study design decisions you must make (task wording, time limits, device targeting, attention checks), and name three quality issues unique to unmoderated testing and how to mitigate each.

MediumTechnical

61 practiced

You have a two-week sprint and a $5k budget. You can run either: (A) remote moderated usability tests with 5 participants, (B) an analytics deep-dive, or (C) stakeholder interviews with four product/business stakeholders. Describe criteria you would use to prioritize and recommend which activity to run, and justify trade-offs.

HardTechnical

58 practiced

Describe a time you led a cross-functional research initiative that changed product direction. Explain goal-setting, stakeholder alignment, the research methods used, communication strategy, how you measured impact post-change, and how you sustained research momentum in the team afterward.

MediumSystem Design

53 practiced

Design a moderated remote usability test plan for measuring first-time user success on a new mobile app onboarding flow. Include: target participant profile, number of sessions, session duration, tasks, observable success criteria, and the key quantitative and qualitative metrics you will collect.

EasyTechnical

67 practiced

For a qualitative usability study, explain how you determine participant recruitment criteria and approximate sample size. Include considerations for segmentation, heterogeneity, saturation, and how you would justify your sample size to skeptical stakeholders.

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