Survey and Questionnaire Design Questions

Focuses on best practices for designing and executing surveys and questionnaires to produce reliable and interpretable quantitative insights. Candidates should be able to write unbiased question wording, choose appropriate response formats and scales, avoid double barreled and leading questions, and design logical flow and branching. Expect discussion of screener design to recruit the target population, sampling frame decisions, approaches to maximize response rates through incentives and follow up, and pilot testing to detect misinterpretation. Evaluation should include techniques to detect and reduce low quality responses such as attention checks and response pattern analysis, use of weighting to address nonrepresentative samples, and pragmatic decisions about sample size and margin of error relative to research goals.