Research and Product Analytics Tools Questions
Proficiency with user experience research and product analytics platforms used to generate qualitative and quantitative insights. This includes hands on use of remote and moderated research tools such as UserTesting Maze and Optimal Workshop and prototyping or usability tools such as Figma; and analytics platforms such as Google Analytics Amplitude and Mixpanel for event tracking funnel analysis cohort analysis retention analysis and experiment evaluation. Candidates should be able to design studies recruit participants select metrics instrument events interpret mixed methods results create dashboards and translate findings into product improvements. Include knowledge of experiment design A B testing basics data quality and how to combine qualitative observations with quantitative signals.
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