Design Advocacy and Influence Questions

Focuses on championing user centered practices and design thinking inside an organization. Includes building buy in for user research, influencing product and engineering stakeholders with evidence and narrative, making the business case for user focus, changing processes to embed research, teaching non designers to use research outputs, handling resistance and trade offs between speed and rigor, measuring the impact of advocacy, and strategies for incrementally growing research and design culture across teams.

EasyTechnical

19 practiced

Name and briefly explain five basic metrics you would track to demonstrate short-term and long-term impact of design advocacy in a product organization. For each metric, state the data source and one way you would collect or approximate it in a low-instrumentation setting.

EasyTechnical

40 practiced

List five signals that should trigger escalation of research findings to senior leadership rather than resolving them at the team level. For each signal, provide a short justification and an example of what escalation could look like (who to involve and a possible message).

HardTechnical

22 practiced

Design an evaluation framework to measure the ROI and effectiveness of a company-wide 'user-first' initiative after 18 months. Include data sources, a mixed-methods measurement approach, attribution challenges, and guidance on interpreting mixed or inconclusive results for senior leaders.

MediumTechnical

24 practiced

You're asked to build a business case to double the research budget next fiscal year. Outline the financial and non-financial elements you would include, how you would estimate ROI conservatively, and describe the single slide you believe will be most persuasive to a CFO.

EasyTechnical

23 practiced

List five 'quick win' research activities a Design Researcher can run in two days or less to demonstrate value to a new product team. For each activity, state the expected insight, the minimum deliverable, and how you'd communicate the outcome to non-research stakeholders.

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