Business Intelligence Background Questions
A summary of business intelligence experience including the BI platforms and tools used, types of dashboards and reports built, data volumes and sources, analytical methods, stakeholder consumption patterns, and measurable business outcomes. Candidates should explain how BI efforts influenced decisions, examples of ETL or modeling work, and any leadership or ownership of BI initiatives.
MediumTechnical
0 practiced
A marketing stakeholder asks for a one-click report that shows campaign ROI by channel. How would you design the report and its underlying data model to enable: 1) accurate attribution, 2) scalable compute, 3) easy maintenance? Include how you handle multi-touch attribution vs last-touch.
HardTechnical
0 practiced
Write an SQL transformation (pseudo-SQL) that computes cohort retention: given users(user_id, signup_date) and events(user_id, event_date), produce monthly retention table where each row is cohort_month, month_offset (0,1,2...), retained_users_count, cohort_size.
HardTechnical
0 practiced
Describe how you would prioritize BI technical debt (e.g., undocumented metrics, brittle ETL jobs, slow dashboards) across multiple product teams. What factors drive prioritization and how do you communicate trade-offs?
EasyBehavioral
0 practiced
Describe a time you discovered a data-quality issue in a production BI report (e.g., incorrect totals, duplicates, missing rows). How did you detect it, what root cause analysis steps did you take, and how did you fix and prevent recurrence?
MediumTechnical
0 practiced
Describe how you would implement a self-serve BI experience for analysts: cataloging datasets, templated reports, sandbox environments, and guardrails. What governance processes do you put in place while enabling autonomy?
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