OKR and Metric Definition Questions

Covers translating strategic objectives into measurable key results and operational metrics that drive the right behaviors. Topics include writing clear objectives and specific, measurable key results, distinguishing leading and lagging indicators, defining primary metrics versus guardrail metrics, selecting absolute versus relative targets, avoiding perverse incentives, and ensuring metric hygiene through reliable instrumentation and data quality checks. Also addresses setting appropriate targets and time horizons, monitoring cadence, dashboard design and alerting for metric deviations, and using metrics to inform prioritization and continuous improvement without encouraging gaming.

MediumTechnical

0 practiced

Two product teams disagree about the company's north-star metric. One favors engagement minutes, the other favors paying-user ratio. As a Data Analyst and cross-functional partner, describe how you would mediate the discussion, evaluate both choices against company strategy, and recommend a metric while addressing edge cases and trade-offs.

HardTechnical

0 practiced

Outline a method to decompose month-over-month revenue variance into price effect, volume (quantity) effect, and mix effect across product SKUs. Describe required data, the high-level formulaic approach, and provide the SQL steps or pseudo-code you would use to compute each component.

HardTechnical

0 practiced

A core funnel metric has a very low baseline conversion rate. Debate the pros and cons of using a single composite metric (for example, overall conversion) versus tracking each funnel step separately. Provide your recommendation and explain how it affects sensitivity, interpretability, and prioritization.

HardTechnical

0 practiced

You are responsible for defining OKRs across multiple teams that feed into the company KR for monthly active revenue. Design a metric hierarchy and mapping approach to ensure alignment, avoid double-counting revenue across teams, and allow roll-ups to the company KR. Provide a sample mapping for at least three teams and describe how you would validate the roll-up.

EasyTechnical

0 practiced

Describe the difference between leading and lagging indicators and provide three concrete examples of each for an e-commerce product. For one leading indicator you choose, explain how you would validate that it actually predicts the lagging business outcome (for example, purchases).

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