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Experimental Design and Analysis Pitfalls Questions

Covers the principles of designing credible experiments and the common errors that invalidate results. Topics include defining clear hypotheses and control and treatment groups, randomization strategies, blocking and stratification, sample size and power calculations, valid run length and avoiding early stopping, and handling unequal or missing samples. It also covers analysis level pitfalls such as multiple comparisons and appropriate corrections, selection bias and nonrandom assignment, data quality issues, seasonal and temporal confounds, network effects and interference, and paradoxes such as Simpson paradox. Candidates should be able to critique flawed experiment designs, identify specific failure modes, quantify their impact, and propose concrete mitigations such as pre registration, A and B testing best practices, adjustment methods, intention to treat analysis, A over A checks, cluster randomization, and robustness checks.

EasyBehavioral
0 practiced
Tell me about a time when you presented an experiment result that contradicted a stakeholder's expectation. Use the STAR format: describe the Situation, Task, Action (how you validated analysis, handled uncertainty, and prepared the story), and Result. Focus on how you translated technical uncertainty into actionable recommendations.
HardSystem Design
0 practiced
Design an experimentation platform that supports hundreds of concurrent A/B tests across web and mobile with feature flags. Requirements: deterministic assignment, handling overlaps and interactions, experiment registry, reproducible seeds, streaming metrics pipeline, dashboards, and audit logs. Sketch the architecture, key components, and how you'd ensure data consistency and privacy.
HardTechnical
0 practiced
Describe policies and statistical techniques to choose a valid run length and stopping rule to avoid peeking. Compare fixed-horizon designs, alpha-spending/group-sequential methods (e.g., O'Brien-Fleming), and Bayesian stopping rules. For each, discuss implementation and communication trade-offs in a product organization.
EasyTechnical
0 practiced
Explain Type I (false positive) and Type II (false negative) errors in the context of a subscription business deciding whether to roll out a new onboarding flow. Provide a numeric example translating error rates to expected monetary loss or missed revenue opportunity.
EasyTechnical
0 practiced
You are asked to run an A/B test to measure whether a new checkout layout increases conversion rate on your e-commerce site. Before launching, list and define the key components you must specify and justify: the hypothesis (null and alternative), primary metric and its unit of analysis, control and treatment definitions, unit of randomization, sample size target, experiment length, and explicit success criteria.

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