Customer and User Obsession Questions

Demonstrating a deep commitment to understanding and advocating for customers and end users. Candidates should show how they prioritize user needs in decision making, even when it conflicts with other priorities, and provide concrete examples of advocating for users internally. Topics include using qualitative and quantitative research to surface user pain points, validating assumptions with user evidence, designing or improving experiences to solve real problems, maintaining ongoing connection to users through feedback loops, and influencing stakeholders to keep the organization user focused. Examples may range from entry level empathy and direct customer learning to strategic changes driven by user insight.

EasyTechnical

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List 8 key metrics you would monitor to assess user satisfaction for an e-commerce site. For each metric provide its definition, how to compute it from transactional or events data, one limitation, and one supportive/diagnostic metric you would monitor alongside it.

MediumTechnical

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Management sets a target to increase Weekly Active Users (WAU) by 20% and product proposes three feature ideas. Describe a data-driven process to estimate each feature's expected impact, the metrics and short-term signals you'd monitor, how you'd design A/B tests or pilots, and how you'd recommend prioritization given limited engineering resources.

HardTechnical

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Senior execs want short-term revenue features while UX research indicates issues likely to hurt long-term retention. As analytics lead, craft a strategy to balance short-term revenue goals and long-term user satisfaction. Include measurable hypotheses, business-case templates showing revenue vs retention trade-offs, stakeholder alignment tactics, pilot/experiment approaches, and how to set metrics to ensure accountability.

MediumTechnical

0 practiced

Explain different definitions and formulas for churn applicable to: monthly active users (MAU churn), subscription churn (SaaS), and buyer churn for e-commerce. For each, describe advantages/disadvantages, how to handle reactivated users, and how to account for seasonality in churn measurement.

HardBehavioral

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Describe a time (or, if hypothetical, a structured approach) where you needed to push back on an executive decision to protect user experience even though it may reduce short-term revenue. How would you structure that conversation, what data and experiments would you present, and what compromise or escalation plan would you propose?

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