Trend Awareness and Cultural Sensitivity Questions

Approach to monitoring cultural moments and content trends, and incorporating them into strategy responsibly. Topics include social listening and trend scouting processes, rapid response playbooks, partnership with creators and local teams, localization practices, inclusive storytelling, cultural risk assessment, working with legal and compliance, and postmortems when campaigns misfire. Interviewers want to see how you balance speed and relevance with guardrails that protect brand reputation and community trust.